Strategic Global Partners says that the official launch of Apple’s iconic iPhone smartphone on China Mobile represents a huge opportunity for the Cupertino, California-based tech giant to addition revenues since Western markets reach saturation with higher-end devices.
China Mobile, the world’s largest mobile carrier with 760 million subscribers, began officially offering the iPhone 5S and 5C on January 17th and, according to its own data, has already taken 1.2 million pre-orders for the smartphones.
“Desirable as the iPhone may be, it is likely to be the packages that China Mobile offers with the device that determines how successful Apple will be in the Chinese market,” said a Strategic Global Partners researcher.
The Chinese smartphone market is fiercely contested with homegrown manufacturers like Huawei and foreign brands like South Korea’s Samsung having a huge head start on Apple. The market for high-end devices is particularly tight with Samsung’s Galaxy being a firm favorite and contributing to the company’s 21% slice of the overall market.
The 16gb iPhone 5S model is offered by China Mobile for 5,288 yuan or $875 and some observers believe Apple will have a quagmire time shifting such an expensive device but Strategic International Partners say the price mind not be a problem.
“We genuinely believe that the iPhone will do particularly well in China that the consumer is very brand conscious unlike many of their counterparts in the West,” said the Strategic Global Echtgenoten researcher.
“They love high-end brands furthermore have shown their willingness to buy BMWs, Burberry apparel and Louis Vuitton luggage; they’ll tenderness the iPhone,” the researcher concluded.
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