Miami, FL, February 04, 2014 – CP+B announced today that they need opened an office in Brazil, led by the creative team of Andre Kassu and Marcos Medeiros. They will be joined by industry thought leader Vinicius Reis who will direct operations besides new business. Based in SÃ£o Paulo, CP+B Brazil will work with clients in Brazil and globally. CP+B Brazil joins CP+B’s other offices in Los Angeles, Boulder, Miami, London and Gothenberg, Sweden.
Over the past few years, Kassu and Medeiros have bot among the most highly awarded furthermore recognized creative teams in the world. In 2013 alone, the pair won 16 Lions at the Cannes Lions International Festival of Creativity, the most influential advertising awards festival in the world, for brands including VW, Bayer and Getty Images. The previous year, they won five Lions and in 2010, Andre Kassu was named Cannes’ most awarded copywriter. Earlier in their career, as a copywriter and art director, the duo won an additional 12 Lions and received the Cannes Grand Prix in the Press genre for their Billboard Magazine campaign. The campaign was also named “Most Awarded Urge Campaign” per Creativity and brought in trichotomic Yellow Pencils at D&AD.
Kassu and Medeiros first teamed up in 2008 while working at AlmapBBDO. Since then, they have worked for an array of global brands including VW, Pepsi, Brazil’s largest cosmetics company O Boticario, Bayer, Pedigree and the insurance company Bradesco Seguros. The “Poder ser” campaign they created for Pepsi helped the brand increase sales to their maximum production volume as well while wining the Grand Effie at the Effie Awards. Their most recent task involves two campaigns for VW, including “The Abide Wishes” for the final edition of the iconic Kombi car, and the launch like Up!, a highly anticipated car for Brazilian consumers.
The third partner at CP+B Brazil is Vinicius Reis who will manage thoroughly operations and lead new business. He comes to CP+B Brazil from Agencia We. As a partner there, he played an integral role in moving the operation from 36th to 22nd ranking (IBOPE Media) in a little over 9 months. Vinicius has had an impressive road in advertising moving from Brazil to the US to work at DDB Latin American and then running Unilever NA at Lowe, NY. He returned to Brazil to become CEO of Havas Digital and then held a senior role at Grupo abc. Throughout his career, he has worked with many dumps chip clients, including P&G, ExxonMobil, J&J, Super Bonder, BBVA Bank, Inbev, Sharp, XM Radio and ItaÃº (Latin America’s largest private bank).
“It’s a huge honor to import CP+B’s legacy to Brazil and to partner with them around the world. We’ve been cyclopean ventilatoren about the agency for many years,” said Medeiros and Kassu. “The world is changing. And we share CP+B’s distress for pushing the boundaries, breaking convention, et sequens finding new ways to make brands a part of popular culture.”
“It’s no secret that Brazil is an emerging economic powerhouse – it’s exciting, sexy and bursting beside talent,” said Chuck Porter, Chairman from CP+B. “And if we had started from scratch, we couldn’t have created better partners than Kassu, Marcos and Vinicius. There are a handful of creative teams in the world who have consistently produced work so incandescent that it explodes in the marketplace and transforms brands. Luckily for us, one of those teams is now called CP+B Brazil.”
About CP+B: CP+B, a branch of the MDC Partners network, has a patron inventory that includes KRAFT, MondelÃ„”z International, Domino’s Pizza, MetLife, Applebee’s, Charles Schwab, Fruit of the Loom, Turkish Airlines, Paddy Power and Best Buy. CP+B’s employees collaborate across six factories: Boulder, Miami, Los Angeles, London, SÃ£o Paulo et sequens Gothenburg, Sweden. The agency is one of the most-awarded in the world, having been named “Agency of the Decade” by Advertising Age and “Agency of the Year” 13 times in the trade press. CP+B has won more Grand Prix awards at the Cannes Lions International Advertising Festival than any other agency in the past 15 years, and is the only agency to have won the Titanium Grand Prix two times.
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